Storytelling Guru Robert McKee to Present STORY-IN-BUSINESS Seminar in New York City

One-day event shares actionable story knowledge and ready-to-use tools to enhance your business communication and persuasion skills

Storytelling guru Robert McKee will present his STORY-IN-BUSINESS Seminar in New York City on September 26, 2014. This exclusive, one-day event will show business leaders how to create and use stories that persuade, inspire and engage their customers and employees. Find more information and registration at www.mckeestory.com/business-story -- and receive a free audio book of STORY by Robert McKee when you register now using promo code DG14!

At the STORY-IN-BUSINESS Seminar, participants will learn how to combine emotion and logic to create compelling stories that capture the hearts and minds of their audience – whether they are creating a one-minute commercial, a 60-minute presentation, an investor pitch, a strategic plan, or an in-depth training program.

McKee, who authored the international best-selling book, STORY: Substance, Structure, Style and the Principles of Screenwriting, teaches the importance of using story to connect with your audience’s emotions and minds alike. Data and facts do not engage a customer’s mind, but well-told and compelling stories do. At the STORY-IN-BUSINESS Seminar, participants will discover how to create stories that work for their organizations.

Harvard Business Review describes McKee as “the world’s best-known and most respected screenwriting lecturer” and for the last 25 years he has been helping writers tell powerful stories through his legendary STORY Seminar and book. More than 100,000 students have completed his course, including numerous Academy Award, Emmy Award, Tony Award and Pulitzer Prize winners. Now he’s helping business leaders from companies like Microsoft, HP, Siemens, Mercedes-Benz, and the Boldt Company use story to persuade, engage, and communicate more effectively with their employees and customers.

In the STORY-IN-BUSINESS Seminar, McKee shows what story is and why it’s important in today’s workplace, how to design and execute a purpose-told story that moves people to action, the difference between face-to-face storytelling and storytelling at a distance, and why leaders need to use story to author the future. These concepts can be applied to marketing and branding, sales, start up and investment, management and human resource training, and other aspects of business where communication and persuasion drive success.

Find the complete agenda and register at mckeestory.com/business-story -- plus, receive a free audio book of STORY by Robert McKee when you register now using promo code DG14!


Event partners include:
AIGA Connecticut - connecticut.aiga.org
Metro DC Chapter of ASTD - www.dcastd.org
Organization Development Network of New York - www.odnny.org

Gardner Promotes "Five Minds" for the Global Future

[29 September 2008 - By Steven Dahlberg - Report from the Global Creative Leadership Summit] "What kinds of minds do we want to cultivate?" asked Howard Gardner last week at the Global Creative Leadership Summit. "What kinds are most important?"

Gardner, who is a professor of education at Harvard University, described five minds that are important -- disciplined, synthesizing, creating, respectful and ethical -- and require different kinds of intelligence.

"You can't have it all," he said. "There are tensions between these kinds of mind." He suggested that education policies need to address these conflicting tensions. He further described each of these "minds":

• DISCIPLINED: knowing something well and working on it.
• SYNTHESIZING: the ability to deal with inundation of information; understanding what to pay attention to, what to ignore; and how to put this information together.
• CREATING: thinking outside the box; having new ideas. "You can't think outside the box unless you have a box," said Gardner. "You need the disciplined mind, too."
• ETHICAL: asking what one's responsibilities are as a worker or citizen; not "what are my rights?"
• RESPECTFUL: more than tolerance of differences; cultivating respect and emotional and interpersonal intelligence.

Gardner added that sometimes respect and ethics can clash.

"You can't develop all these minds in every single person," he said. "The society in which one lives decides what we should be emphasizing." For example, Gardner pointed out that some East Asian countries overemphasized discipline at the expense of creativity.

"Each person needs to figure out the right blend of these minds," concluded Gardner.

Gardner shared these ideas during the Global Creative Leadership Summit opening session on "What If? Scenarios: The Futures of Globalization." It was held September 21, 2008, in New York.

ABOUT THE SUMMIT AND SPONSOR: The Global Creative Leadership Summit, sponsored by the Louise Blouin Foundation, is a three-day forum that brings together great international minds -- including heads of state, CEOs, Nobel Prize-winners and acclaimed artists -- to address pressing global issues, including geo-economics, foreign policy, education, health, poverty and climate change. The Summit also has a goal to work with developed and developing nations alike in order to best address global issues. The Louise Blouin Foundation is an international nonprofit organization that seeks to provide a globalization platform to address challenges in such diverse areas as international trade, foreign policy, education and the environment through the lens of culture and neuroscience.

Creativity, Education and the Brain

[22 September 2008 - By Steven Dahlberg - Reporting from the Global Creative Leadership Summit] In his introduction to the panel on "Education, Creativity and the Mind," neuroscientist and moderator Antonio Damasio raised several questions about the intersection of these three topics:

• How might education promote cultural understanding? Not just skills and knowledge; but becoming citizens who understand the working of societies, or respect the well-being of the other.
• How might culture be used to promote the well-being of others?
• How might the arts and humanities fields be used in schools to promote cultural understanding?
  

Damasio is a professor of neuroscience at the University of Southern California and director of the Brain and Creativity Institute. He said classrooms and textbooks are no longer the necessary basis for what's going on in learning and education. When they are used, they need to be put to the right service to be effective.

He said one way that neuroscience can be used in support of education is to better understand how neurobiology illuminates the social process -- what brains are doing when they are engaged in social interaction..

Highlights and comments from the rest of this session:

• "Play is a child's work," said Hasbro Chairman Alan Hassenfeld. He is also working to set up one global human rights standard for toy safety.
• Seattle-based artist Susan Robb said she frequently asks students WHO they want to be rather than WHAT they want to be. She also suggested used Visual Thinking Strategies as a tool for helping young people understand art.
• Architect Richard Meier said that new thinking and new ways of rebuilding our cities -- such as post-Katrina New Orleans -- are being ignored.
• Australian neuroscientist Richard Silberstein said there's been an explosive pathologizing of ADHD with three- to nine-percent of the population supposedly afflicted by it. This caused him to wonder if some people being medicated for a pathological condition labeled "ADHD" might actually have something else going on. That is, might there be a spectrum of thinking styles, which ranges from more convergent and orderly thinking (the kind often found in classrooms) to more divergent and dynamic thinking. In a study that is just beginning to produce some results, he is finding connections between ADHD, high IQ and high levels of creativity. Using the Torrance Tests for Creative Thinking and neuroscience measurements, he is looking at connections between creative thinking and the way that regions of the brain communicate with each other. He said that the brain states required for focused work are not the same as those necessary for high creativity. Finally, he talked about the connection between motivation and hope and the importance of a neurobiology of hope. He said hopelessness lowers the neurotransmitters that make learning possible.
• Allan Goodman, president and CEO of Institute of International Education, said brains need safety. He talked about the issues of mobility and safety for scholars, especially in countries with high levels of threats and violence.
• Johns Hopkins neuroscientist Majid Fotuhi said that "learning requires a healthy brain." He pointed out the connection between obesity and dementia, and said that childhood obesity is affecting the brains of children both now and in the long term. Brains of overweight children do not get enough oxygen, which in turn affects the overall health and functioning of the brain.
• Wikipedia founder Jimmy Wales talked about the importance of informal learning communities and how technology and informal processes can enhance and encourage creative exploration and the playing with ideas.
• Oxford neuroscientist Colin Blakemore raised the interplay between common sense, education, science and the brain. For instance, he asked why many schools have not changed their language-teaching curriculums to teach languages to children younger than 10, rather than in middle and high school were many students still begin learning languages. Brain research shows the brain's great capacity to learn languages in the first 10 years of its development, yet schools often teach language after the brain as foreclosed on its peak language-learning capacity. He advocated for a new biologically based science of education, which better integrates neurosciences insights about learning into how society does education. Finally, he talked about the importance of learning in real situations versus structured, metaphorical ways; and the importance of teachers conveying their own passion and enthusiasm. "Great teachers convey the great enthusiasm that drives them."
• MIT neuroscientist Nancy Kanwisher asked: How can education enhance our capacity to express empathetic understanding? How might we use the Web to create cheaper versions of cultural and educational exchanges for young people, given the great impact of such face-to-face exchanges?
• Oxford physiologist John Stein emphasized again the importance of active learning as a much better way for teaching children. He said many communities and schools have an obsession with safety that has outweighed the opportunities for play and for being in nature. Talking about visually dyslexic people, he said many of them are incredibly creative, though they have problems reading. He's interested in the ways and the why that dyslexics are creative. He also shared his research about the impact of poor nutrition on learning and the brain. He has found impaired brain cells in dyslexics and his research has shown positive improvements in some people when they increase their intake of vitamins, minerals and Omega-3 fatty acids. He said a deficiency in nutrition can lead to an inability to pick up social cues. In one of his prison studies, he found that by addressing nutrition deficiencies in prisoners, there was a one-third reduction in further offending.
• The Netherlands Prime Minister Jan Peter Balkenende summarized what he heard from these contributors: the importance of informal learning and its relationship to the formal classroom; responsible citizenship is core to a good society; the role of culture and art and whether one's country or community has a stimulating climate of culture; and the importance of education for positive social interaction.
• Gerard Mortier, director general of the Paris National Opera, said art is not an appendage of society, but at its center.
• Finally, Teachers Without Borders founder Fred Mednick asked how might we scale goodness?

ABOUT THE SUMMIT AND SPONSOR: The Global Creative Leadership Summit, sponsored by the Louise Blouin Foundation, is a three-day forum that brings together great international minds -- including heads of state, CEOs, Nobel Prize-winners and acclaimed artists -- to address pressing global issues, including geo-economics, foreign policy, education, health, poverty and climate change. The Summit also has a goal to work with developed and developing nations alike in order to best address global issues. The Louise Blouin Foundation is an international nonprofit organization that seeks to provide a globalization platform to address challenges in such diverse areas as international trade, foreign policy, education and the environment through the lens of culture and neuroscience.

Positive Psychology is Dead ...

[8 October 2007 - Applied Imagination blog - By Steven Dahlberg, Editor] Okay, positive psychology is dead as we've known it ... maybe. Martin Seligman, the father of the positive psychology movement, announced on October 5 that it's "no longer about positive psychology," but about "positive social science. ... this is the tent I'm after now."

Speaking at the Gallup International Positive Psychology Summit, Seligman described this as an epistemological and methodological shift that incorporates not only the psychology field's study of strengths and virtues that enable individuals and communities to thrive, but also the study and practice of positive approaches in fields such as anthropology, economics, history, sociology, political science, among others.

He suggested that positive social science is made up of these five pillars, which focus on the good life, a life worth living, flourishing, and well-being:

• Positive emotions, including engagement and happiness.
• Positive traits, including strengths and virtues and pursuing excellence.
• Positive relationships.
• Meaning and purpose.
• Accomplishment.

As Summit participants and others begin to consider this shift, some have suggested that positive psychology isn't so much a discipline unto itself, but an extension of other-related fields such developmental psychology, personality psychology, social psychology, behavioral psychology and creativity. Others have argued against the use of "positive" at all, favoring something that includes both negative and positive aspects of people's lives and behaviors - something more integrated or holistic.

All of which raises the question: Is positive psychology not a new, stand-alone discipline, but rather a label - an umbrella - that has allowed academics and practitioners doing "positive" work across many disciplines to come together under some common language?

This debate seems destined to grow, given the comments made during a 10-minute Q&A following Seligman's announcement at the Summit. And ironically, just before this announcement, Seligman's colleague, Ed Deiner, launched the new International Positive Psychology Association.

Meanwhile, The Gallup Organization's CEO Jim Clifton announced that Gallup's positive social science emphasis will be on "the new science of behavioral economics," which includes measuring global well-being in the Gallup World Poll.

Research: Laughter is contagious

[13 December 2006 - Wellcome Trust] Laughter is truly contagious, and now, scientists studying how our brain responds to emotive sounds believe they understand why. Researchers at University College London (UCL) and Imperial College London have shown that positive sounds such as laughter or a triumphant "woo hoo!" trigger a response in the listener's brain. This response occurs in the area of the brain that is activated when we smile, as though preparing our facial muscles to laugh. The research, funded by the Wellcome Trust, Action Medical Research and the Barnwood House Trust, is published today in the Journal of Neuroscience. Led by Dr Sophie Scott, a Wellcome Trust Senior Research Fellow at the Institute of Cognitive Neuroscience, UCL, the research team played a series of sounds to volunteers while measuring their brain's response using an fMRI scanner. Some of the sounds were positive, such as laughter or triumph, while others were unpleasant, such as screaming or retching. All of the sounds triggered a response in the volunteer's brain in the premotor cortical region, which prepares the muscles in the face to respond accordingly, though the response was greater for positive sounds, suggesting that these were more contagious than negative sounds. The researchers believe this explains why we respond to laughter or cheering with an involuntary smile. More