How To Unlock Your Company's Creativity

[2 April 2008 - Forbes] Innovation is one of those sexy-squishy words that big companies throw around in splashy ad campaigns and white papers. Innovation implies new stuff; new stuff implies growth; and growth implies higher stock prices and beach houses in the Hamptons. ... But innovation isn't just the province of the big. Just because small companies don't command multimillion-dollar research and development budgets doesn't mean they don't have to innovate. On the contrary, they have to be even more creative, in every aspect of their business, to compete. It's not easy. More