Tuesday, January 04, 2011

How Aha! Really Happens

Strategic Intuition: The Creative Spark in Human AchievementThe theory of intelligent memory suggests that companies relying on conventional creativity tools -- such as brainstorming, where people are encouraged to turn off their analytical left brain and turn on their creative right brain to produce new ideas -- are getting shortchanged. [4 January 2011 - strategy+business - By William Duggan - More]

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