innovation: from corporate buzzword to business imperative in 2007

[20 February 2007 - Weber Shandwick] According to a recently released survey by Weber Shandwick and KRC Research, the bedrock of the new "Creativity Economy" in 2007 will continue to be innovation, with 76 percent of senior executives agreeing that innovation will become more important over the next five years. The survey, titled "The Changing Face of Marketing and Communications in Today's Creativity Economy," also reveals that 78 percent of senior executives agree that innovation is important to their CEO, with most CEOs similarly responding that innovation is important to the company. More