Tuesday, July 19, 2005

Tapping Into "Underground Innovators"

[Summer 2005 - MIT Sloan Management Review] How should managers respond when a hacker or other underground innovator alters their proprietary electronic systems? At companies like Sony, AT&T and Microsoft, managers have reacted, as one might expect with alarm and antagonism. Yet there is a better way. When enterprises handle unsolicited innovation well, they discover promising new business models and products. Underground innovators may be categorized as "elites"--who are mostly constructive--and "kiddies"--who are usually destructive. When managers harness elites' desire for recognition and persuade them to work cooperatively, as they did at Epic Games and TiVo, they create an all-around win- win. More

1 comment:

  1. Anonymous9:43 PM

    I dislike the idea of harnessing the elites. Why do they need to make them coperate? The elties should use their assets however they chose with out the dictation of major corporations. If they chose to be enterprising it should be in their own fashion.