[3 April 2009 - McKinsey Quarterly] In February, we published an interview with Alberto Alessi, head of the iconic houseware design firm in Italy. Alessi talked with the Quarterly about how the firm manages to sustain innovation over decades. The multimedia interactive featured here offers a behind-the-scenes look at the design and operational processes of one of the world's best-known design firms. The feature showcases Alessi's formula for evaluating the risks and rewards of new product designs. It also includes video commentary by Alberto Alessi and a narrated slide show on the design firm's roots in open innovation. More
No comments:
Post a Comment