[15 January 2009 - The McKinsey Quarterly] In this video interview, the author of Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy says we are living off the previous generation's research investments and thus failing to make the basic research investments needed to seed innovation in the future. Estrin taps her years of experience in nurturing Silicon Valley companies to describe what’s necessary to help new ideas thrive. She also offers some advice to the incoming administration on how to begin reinvesting in fruitful research. More
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