Wednesday, October 01, 2008

Eureka! How Distractions Facilitate Creative Problem-solving

[30 September 2008 - ScienceDaily] How many times have you spent hours slaving over an impossible problem, only to take a break and then easily solve the problem, sometimes within minutes of looking at it again? Although this is actually a common phenomenon, up until now the way that this occurs has been unclear. But new research in the September issue of Psychological Science, a journal of the Association for Psychological Science, demonstrates the answer is more complex than simply having an "Aha!" moment. The new research, led in part by Kellogg School of Management Professor Adam Galinsky, suggests that unconscious thought results in creative problem-solving via a two-step process. More

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