Monday, September 11, 2006

New byword for the city focuses on the imagination: 'Pittsburgh. Imagine what you can do here'

[9 September 2006 - Pittsburgh Post-Gazette] Declaring the Pittsburgh region sorely under-appreciated by outsiders and residents alike, local business and political leaders yesterday unveiled a three-year, $3 million marketing effort aimed at showcasing the area's beauty and accomplishments and bolstering the region's image, economy and civic pride. "Pittsburgh. Imagine what you can do here" is the tagline for the campaign, which will kick off next month locally with print and online ads followed by a national rollout in December. The campaign will be the cornerstone for events leading up to the commemoration of the city's 250th birthday in 2008. More

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