[25 September 2006 - BusinessWeek]
1. USE BRAINSTORMING TO COMBINE AND EXTEND IDEAS, NOT JUST HARVEST THEM
2. DON'T BOTHER IF PEOPLE LIVE IN FEAR
3. DO INDIVIDUAL BRAINSTORMING BEFORE AND AFTER GROUP SESSIONS
Alex F. Osborn's 1950s classic, Applied Imagination, which popularized brainstorming, gave sound advice: Creativity comes from a blend of individual and collective ``ideation.'' This means building in time for people to think and learn about the topic before the group brainstorm, as well as time to reflect about what happened after the meetings.
4. BRAINSTORMING SESSIONS ARE WORTHLESS UNLESS IDEAS LEAD TO ACTION
5. BRAINSTORMING REQUIRES SKILL AND EXPERIENCE BOTH TO DO—AND ESPECIALLY—TO FACILITATE
6. A GOOD BRAINSTORMING SESSION IS COMPETITIVE—IN THE RIGHT WAY
7. BRAINSTORMING SESSIONS CAN BE USED FOR MORE THAN JUST GENERATING IDEAS
8. FOLLOW THE RULES, OR DON'T CALL IT A BRAINSTORM
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