Tuesday, September 26, 2006

Eight Rules To Brilliant Brainstorming

[25 September 2006 - BusinessWeek]
1. USE BRAINSTORMING TO COMBINE AND EXTEND IDEAS, NOT JUST HARVEST THEM
2. DON'T BOTHER IF PEOPLE LIVE IN FEAR
3. DO INDIVIDUAL BRAINSTORMING BEFORE AND AFTER GROUP SESSIONS
Alex F. Osborn's 1950s classic, Applied Imagination, which popularized brainstorming, gave sound advice: Creativity comes from a blend of individual and collective ``ideation.'' This means building in time for people to think and learn about the topic before the group brainstorm, as well as time to reflect about what happened after the meetings.
4. BRAINSTORMING SESSIONS ARE WORTHLESS UNLESS IDEAS LEAD TO ACTION
5. BRAINSTORMING REQUIRES SKILL AND EXPERIENCE BOTH TO DO—AND ESPECIALLY—TO FACILITATE
6. A GOOD BRAINSTORMING SESSION IS COMPETITIVE—IN THE RIGHT WAY
7. BRAINSTORMING SESSIONS CAN BE USED FOR MORE THAN JUST GENERATING IDEAS
8. FOLLOW THE RULES, OR DON'T CALL IT A BRAINSTORM
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1 comment:

  1. Steve,
    I just discovered your blog! First of all I am curious as to why I see no comments.?! And secondly, I am excitedly absorbing it all and wanting to comment on each one. I just picked this one.
    This whole earth and all that's in it is the ultimate brainstorm! (well, 'ultimate' may limit unknown beyonds!) Diversity, simplicity, complexity, strength, fragility, ...it's all offered. As I see it, as we align with it, innovative (previous post!) thought/action can occur. With the big IF in place...IF and when we are willing to be vulnerable so strength and resilience can come forth in creation! And surprisingly, sometimes creation has a way of happening even when we're not opening to it.
    Thank you for offering your blog. I look forward to adding it to the mix of my 'lifestorm'. Thanks, Ann

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