Wednesday, July 26, 2006

Bringing strategy and creativity closer together

[24 July 2006 - University of Cape Town Graduate School of Business (South Africa)] Can creatives also be good strategists and good strategists be more creative? The UCT Graduate School of Business (GSB) thinks yes and to prove its point this August launches a brand new course that will allow people from both worlds to break the mould, learn from each other and grow. The course, aptly titled Creategy, will invite participants to push the limits of what innovation in strategy means in order to develop themselves and their organisations. According to Elaine Rumboll, Director of Executive Education at the UCT GSB, the course aims to set up a vital ideas exchange between two disciplines that are usually considered to be worlds apart, believing that it's only by creating unexpected links that new ideas will flourish. "Many of the world's great inventions have come about as a result of creating unusual links between disparate disciplines," says Rumboll. "It is in this same spirit of collaboration that this course will invite delegates to explore how innovative companies and organisations become that way, and what lessons can be learned from the arts, design, creative industries and sciences about innovation." More

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