Creativity Pays. Here's How Much

[24 April 2006 - BusinessWeek] So you're one of the 25 Most Innovative Companies in the world, but what about the bottom line? Does innovation really deliver? You bet. More than half of the Top 25 with histories as public companies scored big, with better profit margins and higher stock prices over the past decade. ... "Innovation is allowing companies to grow faster [and] have a richer product mix," says James P. Andrew, who heads BCG's innovation practice. Many companies could use the encouragement to push for it: Some 48% of businesses surveyed by BCG said they were dissatisfied with their returns on investment from innovation. More