Tuesday, March 28, 2006

Creativity Comes to B-School

[26 March 2006 - BusinessWeek] As more institutions set up courses stressing innovation, students are learning all sorts of techniques to help them think outside the box. ... Innovation and creativity courses were slow to catch on but have spread like wildfire. Only 29% of MBA and EMBA programs have freestanding courses in creativity and innovation, according to a Kennesaw State University study released in November, but the number of schools offering these courses has doubled in the past five years, and nearly 92% of those that did not have a course or module said they were at least somewhat likely to offer one in the next five years. Clearly, schools are trying to keep up with the real world. The best job candidates in the future will possess a creative ability that comes from working with different kinds of people on challenging projects, says Bob Sutton, professor of engineering at Stanford and author of the book, Weird Ideas that Work (Simon & Schuster, 2002). "If you just have an MBA, that's nice, but it's not enough," he argues.

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