[5 December 2005 - HBS Working Knowledge] So many bright ideas fade away at the execution stage—but it doesn’t have to be that way. This excerpt from a new book, 10 Rules for Strategic Innovators, tells how to forge ahead based on four different types of innovation. ... There is no shortage of published ideas on how best to manage innovation. Empower employees. Encourage initiative. Cultivate risk taking. Overcome mindlessness such as, "We do it this way because it has always been done this way." But managers need more than such generic advice because there are many different kinds of innovation, and each requires a profoundly different managerial approach. This book focuses strictly on strategic innovation, which differs sharply from three other categories of innovation:
* Continuous process improvement.
* Process revolutions.
* Product or service innovations.
* Strategic innovations.
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