Tuesday, November 16, 2004

Suits can profit from a spell in the sandpit

[17 November 2004 - The Australian] CREATIVITY and innovation in business are no longer the sole domain of the pony-tailed staff in the ideas tank. Corporate executives playing in sandpits, acting in theatre pieces and brainstorming radical ideas are moving in as businesses see the benefits of bending rigid rules to let in inventive thinking. Open-plan offices and the suit-free Friday are just two of many relaxations taken on by the corporate world under the weight of the popularity of masters programs promoting creativity and innovation, according to one management academic. Director of the Australian Graduate School of Entrepreneurship at Swinburne University of Technology, Adolph Hanich, says he encourages his charges to avoid the stifling nature of the corporate credos of productivity and efficiency. More

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