A blog exploring ideas about creativity, creative thinking, creative problem solving, innovation, applied imagination, education, creative studies and more. Edited by Steve Dahlberg.
Monday, October 04, 2004
Xerox brings 'Innovate 2004' show to Dubai
[4 October 2004 - AME Info] Revolving around the theme of 'Innovation changes everything, both in Xerox and in the Olympics (Xerox was the an Official World-wide sponsor of the Athens Olympic Games), the event will show that medals are not just a reward for athletic achievement, but also a tribute to creative problem solving and the power of innovation. More
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I think that Xerox deserves to show their new innovations all over the world and not just in Dubai this has been the biggest change for xerox in its history. Its a big change for a company to change its log. I believe it was done to shed some light and reflect on today's xerox. because xerox really has changed as a company. They have hit some incredible accomplishments in the past few years and i think this is really great for them. Their new brand now reflects who they really are now representing Xerox's connections to its customers, partners and more.
ReplyDeleteI think this is incredibly true on their part xerox has definitely become a better company nowadays and therefore they felt a need for this change and i think its a really big deal for the company's identity. Seeing as they have transformed completely then this was a necessary change.
I hope they continue to grow and develop!
Dania