The Challenges of Paradigmatic Change

[4 October 2004 - HBS Working Knowledge] Paradigmatic change is very important in business. It has the potential to create major new value and to renew a company, but it is very difficult to accomplish in the absence of a business crisis. Managing paradigmatic change is fundamentally different from managing incremental improvements to the existing business. ... How then can a manager create paradigmatic change before crisis? Kuhn's observations, coupled with the experience of many businesses, suggest three key points of leverage. More