[By Howard Gardner - March 2004 - Excerpted from Changing Minds: The Art and Science of Changing Our Own and Other People's Minds ] The British oil giant had to face the fierce reality of a big change in direction—or die. BP did the former, but not without having to change the minds of its staff. More
At CPSI 2004, participate in ... Grow or Die author George Land's Birthday Spotlight Presentation on "The Heart of Creativity"
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