At the STORY-IN-BUSINESS Seminar, participants will learn how to combine emotion and logic to create compelling stories that capture the hearts and minds of their audience – whether they are creating a one-minute commercial, a 60-minute presentation, an investor pitch, a strategic plan, or an in-depth training program.
McKee, who authored the international best-selling book, STORY: Substance, Structure, Style and the Principles of Screenwriting, teaches the importance of using story to connect with your audience’s emotions and minds alike. Data and facts do not engage a customer’s mind, but well-told and compelling stories do. At the STORY-IN-BUSINESS Seminar, participants will discover how to create stories that work for their organizations.
Harvard Business Review describes McKee as “the world’s best-known and most respected screenwriting lecturer” and for the last 25 years he has been helping writers tell powerful stories through his legendary STORY Seminar and book. More than 100,000 students have completed his course, including numerous Academy Award, Emmy Award, Tony Award and Pulitzer Prize winners. Now he’s helping business leaders from companies like Microsoft, HP, Siemens, Mercedes-Benz, and the Boldt Company use story to persuade, engage, and communicate more effectively with their employees and customers.
In the STORY-IN-BUSINESS Seminar, McKee shows what story is and why it’s important in today’s workplace, how to design and execute a purpose-told story that moves people to action, the difference between face-to-face storytelling and storytelling at a distance, and why leaders need to use story to author the future. These concepts can be applied to marketing and branding, sales, start up and investment, management and human resource training, and other aspects of business where communication and persuasion drive success.
Find the complete agenda and register at mckeestory.com/business-story -- plus, receive a free audio book of STORY by Robert McKee when you register now using promo code DG14!
Event partners include:
AIGA Connecticut - connecticut.aiga.org
Metro DC Chapter of ASTD - www.dcastd.org
Organization Development Network of New York - www.odnny.org
